Spanning over a decade, the Miss Viet Nam of Southern California "Hoa Khoi Lien Truong" is a well established, highly prestigious, and one of the most attended Vietnamese American Pageants.

Its primary focus has been to elevate the Vietnamese American female as a national symbol of beauty and pride captured internally and externally through her poise, grace, intellectual strength, and individuality.

The pageant also serves to promote the Vietnamese Culture by retaining the functions of the ao dai, developing teamwork through cultural dances, and directing questions to educate the audience on the perception of culture via the eyes of Vietnamese females today.

Its third purpose is to bring people together, females who participate, family and friends who watch, and all others involved in its formation, fostering a stronger sense of community. It's an opportunity to develop long-standing friendships and to interact and have fun with peers who carry a similar Vietnamese American Identity.