2nd Annual
Vietnamese American Media Expo
May 18, 2007
HCCS Conference & Training Center
Houston, Texas |
| |
|
|
 |
SPEAKERS
 |
Eileen Tran, Associate Media Director interTrend Communications, Inc.
Panelist: Discussion 3 (Bring in the Ka-Ching)
Eileen is an Associate Media Director at interTrend. She currently manages and supervises media planning and buying functions to ensure the highest quality and effective media plans are offered to clients achieving their marketing and business goals. Eileen serves clients such as State Farm Insurance – Corporate and California Region, Toyota Motor Sales, JCPenney, The Gas Company, and AT&T.
Eileen comes from extensive advertising and media experience. She first began her career at interTrend 10 years ago serving clients such as Western Union, Sumitomo Bank and GTE. Later she moved to Global Hue, where she worked on accounts such as Daimler Chrysler Group (including Chrysler, Dodge and Jeep) and Union Bank of California. There she was integral in developing multicultural advertising campaigns for the African American, Hispanic and Asian American markets. After gaining general market agency experience, Eileen went back to Asian American marketing working for an Asian agency and formulating strategic plans for Volvo Cars of North America. She holds a bachelor’s degree in marketing management from California Polytechnic State University, Pomona. |
|
