2nd Annual
Vietnamese American Media Expo
May 18, 2007
HCCS Conference & Training Center
Houston, Texas |
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SPEAKERS
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Nina Hoa-Binh, CEO Viet Bao Daily News
Moderator: Discussion 23 (Bring in the Ka-Ching)
Nina Hoa-Binh Le is the CEO and Publisher of Viet Bao Daily News, a major Vietnamese paper with multi-editions running in the top 10 states most populated by Vietnamese Americans. After being one of the founders of Viet Bao Daily News in 1992, she jumpstarted her advertising and communications career in 1994 by joining Kang & Lee West Advertising Agency, a Young & Rubicam's company. As a senior account executive, her responsibilities included client service, market research, strategic planning and development with an emphasis on Asian American advertising, direct marketing and public relations. She's worked with companies such as AT&T, McDonald's and Sears, Roebuck & Co.
She is also a freelance consultant who works closely with major advertising agencies specializing in the Asian American market. She does not hesitate to ask, "What percentage of your budget is used for the Vietnamese American market?" because she wants to maximize the results of the dollars spent. |
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